SINGER WANTED
Client: ITV Creative
Role: Creative Lead / Concept
Our brief was simple ‘the four coaches performing as one band’, fairly straightforward, right? Well, if we’re putting together a supergroup with Sir Tom at the helm then we didn’t just want to do ‘straightforward’…we wanted to deliver something iconic!
‘Singer Wanted’ sees Tom Jones, Jennifer Hudson, Olly Murs and Will.I.Am team up in a performance for the ages. As each coach plays their instruments, jamming to ‘Sweet Dreams’, the moment comes for the first vocals to be sung. With no one at the mic, a singer is wanted, who will be ‘The Voice’?
SOCIAL / SOCIAL
As a nod to all those ‘Singer Wanted’ ads scattered around the advertisement section of the local newspaper, we decided to create our own. The unassuming spot allowed punters to upload their very own audition online with the chance to win a place in the upcoming series.
KEY ART
