JOURNEY TO THE RED PLANET
Client: ITV Creative
Role: Creative Lead / Concept / Editing
With it’s Mars-esque red surface and out of this world tennis, Roland-Garros certainly allowed us to deliver on a brief that asked for ‘An all star championship with an all star line up’.
The concept behind the campaign was the ‘journey to the red planet’ as we took viewers on an interstellar trip to a world of star studded tennis.
Opening with scrambled ‘red planet’ landscapes, the TVC launch intercepts signals from Roland-Garros showing an array of all star players defying gravity and going where no champion has gone before!
SOCIAL
For a bit of extra-terrestrial buzz we released a video on our socials that seemed be picked up from one of Earth’s satellites. Although the signal is weak and the footage is hard to make out, the video appears to tease recent activities from the Red Planet.
KEY ART
