WOULD YOU SAY IT?
Client: CyberSmile / ITV Creative
Role: Creative Lead / Concept / Scriptwriting
ITV partnered with the CyberSmile Foundation to urge would-be internet trolls to put away their keyboards.
We aimed to bring about behavioural change by inviting circumspection, asking why it is OK to type a hurtful comment but not say it.
Our three executions bring guilty parties face-to-face with those on the receiving end of their hurtful comments and what happens when keyboard warriors are no longer able to hide behind a screen.