LOADED IN PARADISE
‘GOLD CARD’
Client: ITV
Role: Creative Lead / Concept / Scriptwriter / Editor
With the challenge of both launching and explaining the format of a brand new reality travel show for ITVX, we got to work with a catchy execution set to a gangsta beat!
Breaking down the rules of the show and explaining them through snappy lyrics, the TVC launch was designed to play over and over again in your head rent free.
OOH / KEY ART
