BRITAIN’S GOT TALENT
‘HAPPY EVER AFTER’
Client: ITV
Role: Creative Lead / Concept/ Scriptwriter
Brief:
With Britain’s Got Talent, the brief was to capture the vast range of unique and unexpected acts that audition for the show, while reinforcing BGT as the greatest show on earth.
Insight:
It’s not just the incredible variety of talent that brings audiences back to BGT each year, it’s the stories behind the acts. We’re drawn into their journeys from ordinary lives to the BGT stage that make each audition feel like its own real-life fairytale.
Creative Idea:
We captured the annual buzz around BGT through a glossy, larger than life fairytale execution. Taking inspiration from a traditional shaggy dog story style, the four judges narrate a series of increasingly unexpected and utterly bonkers tales about the acts set to grace the BGT stage...building anticipation around who will appear and whether they’ll get their own happy ever after.
The fairytale device gave us a playful and distinctive way to celebrate the sheer unpredictability of the show, while turning the acts’ personal journeys into a bigger story about ordinary people stepping into the extraordinary world of Britain’s Got Talent.